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Something is Brewing at Equal World Coffee and Project Rwanda

Written by: 
Peter Reese

Turn your passion into progress by purchasing Wooden Bike Coffee

Equal World

Eliminating Poverty
One Cup at a Time.™

Every bag turns wheels, helps families, and transforms Rwanda.

Coffee drinkers embrace great coffee. Coffee farmers toil diligently to provide basic provisions for their families. Cyclists love well-designed bikes. What happens when you combine the three? Wooden Bike Coffee from Rwanda, the easiest way to turn your passion into progress.

In tiny, mountainous Rwanda, it takes commitment to grow cash crops — and ingenuity to get them to market. Until now, cumbersome Stone-Age era wooden bikes have moved potatoes, beans, lumber and coffee cherries to market. A sturdy metal bike represents a better future, but is affordable to only 1 in 40 Rwandans. Unless something changes, most will wrestle a 300 pound load up to six miles on a 50 lb. wooden bike.

Drink the difference a real bike makes.

Today is your chance to change the future, thanks to the Coffee Bike and Wooden Bike Coffee from Equal World Coffee. Project Rwanda has forged a bike suitable to the task, and created a partnership with Equal World Coffee equal to the opportunity. The result is the "Coffee Bike," designed and engineered as the ideal tool for transporting heavy loads of coffee.

Durable, low maintenance, and born for the challenge of punishing terrain, the Bike lets growers improve their income. With trucks out of financial reach and unreliable at best, the Coffee Bike literally delivers a better future as coffee cherries are marketed at the peak of their value. Quiet and long-lasting, these sustainable vehicles keep the "Land of 1000 Hills" pristine for future generations.

Everybody wins when you change the way you buy coffee!

Purchase Wooden Bike Coffee in convenient 12 oz. bags and a portion of the sale goes right to Project Rwanda. Enjoy the convenience of recurring deliveries with a subscription order. The coffee you'll enjoy brings the richness and sweetness of this verdant country to your cup, and is among the most prized by coffee connoisseurs worldwide.

Every 75 bags purchased equals another committed Rwandan farmer being able to purchase a Coffee Bike. With a goal of 100,000 bags sold in 2009, there's room on the Wooden Bike for family, friends, business, community and church groups to turn their passion for coffee, bikes, and people into tangible progress.