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News

TLD to Sponsor 50 Mile Bicycle Ride for Project Rwanda

February 20, 2009

Troy Lee DesignsTroy Lee Designs is proud to announce it's involvement with the 3rd Annual 50 mile ride for Project Rwanda. The event is being held on March 21st, 2009 beginning at Cook's Corner restaurant in Trabuco Canyon, CA, and winding through several of Orange County's popular riding areas. The goal of this charitable event is to raise funds to supply "coffee bikes" to the coffee growers in the African country of Rwanda, who have been using wooden "bikes" (which look like something out of the Flintstones) to transport their coffee cherries from the orchards to the washing stations where they are prepared for sale on the worldwide market.

50 Mile Ride III

February 20, 2009

50 Mile Ride

When:

Saturday, March 21, 2009

Where:

Staging and post-ride party at Cook's Corner
19152 Santiago Canyon Road Trabuco Canyon, CA 92679
949-858-0266

Entry Fee:

25 or 50 Mile Option - $40 before March 19 ($50 on-site)

5 Mile "Fun Ride" - $25
All entries receive free t-shirts. Children's sizes available.

Purpose:

To raise funds and build awareness for Project Rwanda.

The first 50 Mile Ride for Project Rwanda started out as a birthday ride for Doug Grant. Soon to be over-the-hill, Doug and his buddies wanted to do a 50 mile mountain bike ride to celebrate his 50th birthday back in December 2006. During the course of planning, Doug heard about Project Rwanda and decided to turn his birthday ride into a fundraiser. Teaming up with event co-founder Andy Brazelton, the two gathered their mountain bike buddies and together pulled off an incredible event in just under two months time.

Ride 4 Rwanda Recap & Review of the short film Pascal's Bike

February 11, 2009
Written by: 
Jacob Seigel-Boettner

Thank you to all who participated for helping make the 3rd Annual Ride4Rwanda such a great success despite a Rwandan-style rain storm. As Pascal (the coffee farmer) said in my film: "during the rainy season the roads are slippery." We counted over 50 people in the massage circle, and the final donation tally was over $2,000! Every dollar of your donations will go directly to helping get bikes to farmers like Pascal.

Big thanks to Jeannine's Bakery, The Good Cup, Equal World Coffee and Robin Himovitz for providing enough coffee and tasty treats for an army.

12 Hours of Temecula

February 05, 2009
Written by: 
Kim Coats

How do you ride "12 Hours of Temecula"? Get 305 pro, sport, junior, master, and team racers together in Temecula, California on a cold and misty Saturday morning and fuel them with Rwandan grown Wooden Bike Coffee and put them on their mountain bikes!

Our morning started with the cell phone alarm ringing at 5:45am and plugged in our only coffee brewer, a Mr. Coffee machine circa 1990. We quickly realized we would have to brew non stop to keep the two air pots full of steaming coffee. We also realized the incredible stroke of luck bestowed upon us, cold, cloudy and misty weather forecasted for the entire day! The setting was perfect to promote Project Rwanda and Wooden Bike Coffee.

Wooden Bike Classic and Tour of Rwanda 2009 to be set for the END OF NOVEMBER

January 27, 2009

"Amazing potential for an international UCI event"


Tour of Rwanda 2008

The Tour of Rwanda 2008 organized by FERWACY (the Rwandan Cycling Federation) was a complete step up from last year’s event. The foreign teams were provided support vehicles in addition to food and lodging. The results were quickly tallied with each team receiving electronic copies daily. There were no accidents of any gravity and the police control and escorts were impressive. Indeed I was impressed by this year’s Tour, especially after last year’s event that was poorly organized. The new blood at the Federation has proved itself and they have been a real pleasure to work with throughout the year.

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