Excerpt from saragroves.com:

In the wake of the genocide in Rwanda, the families of killers and survivors live side by side in communities trying to sort through the process of justice, and all in an atmosphere of poverty. Our friend Greg heard about the plight of farmers who work year round to grow their coffee crops only to sell them for pennies to a mill. The mills sell the beans for market value while the farmers themselves can barely feed their families. With his company Bull Run Roasting Company behind him, Greg went to Rwanda to build mini-mills for each farm, and to train the farmers to mill their own beans, allowing farmers to sell the beans at market value. Using his creativity in business, and heart for people, Greg is hoping to bring a new beginning, new growth, and new hope for beauty to one small war-torn town.