Project Rwanda
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Tom Ritchey Get Involved

Tom Ritchey, on the reason Project Rwanda exists:

To me, the bicycle is just a freedom tool to a bigger vision for Rwanda. As one of the smallest countries in Africa, Rwanda is working its way back to acceptance and legitimacy in the world's eyes following the genocide of 1994. Project Rwanda aims to help those who are persevering under their circumstances to rebuild their lives; reconciliation, healing, redemption and the chance for a healthy recovery is something everyone needs. It's because of their stories of hope and commitment to reconciliation that Project Rwanda exists. Rwanda's underdog status makes this story something inspiring for all to hear.

Rwandans have learned to not take anything for granted; they have creature comfort needs like the rest of us. They work hard to make a living and provide for their families. One of the benefits of having a specially designed “coffee bicycle" for coffee farmers is the impact on their income potential. For instance, a farmer gets paid more of a premium if they deliver fresher coffee cherries to the washing station. Bicycles are the main mode of transportation and utility in Rwanda, but due to the country's land-locked infrastructure, are very expensive for most people. And, the heavy singlespeed bikes from China and India are not purpose-designed beyond basic transportation. The designing of a specialty load-bearing coffee-hauling bicycle could increase a coffee farmer's earning potential by 30 - 40 percent annually, which benefits everyone in the community.

I was involved in the birth of the mountain bike, and contributed to taking the initial low-tech/no-tech mountain bike concept and creating a worldwide recreational and racing success story; I see this same potential in assisting Rwanda's innovators, where their resourceful use of the wooden bicycle and determination to create a better lifestyle for their families is affecting change.

The people involved with Project Rwanda have been voluntarily investing their time, talents and financial resources for a cause we all believe in that is sustainable, worthy, and noble. Your financial investment in Project Rwanda will assist us, and the people of Rwanda, with having a direct impact on the country’s economic turnaround, which can further light a fire of positive change for the rest of Africa. If you're passionate about bikes, coffee, and contributing to the rebirth of a nation, please support Project Rwanda today.

Tom Ritchey

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